Planet Hollywood Reimagined: The 2025 NYC Flagship
The $20 Million Immersive Dining Experience Sets a New Standard for Pop Culture Dining in Times Square
The wait is over. Planet Hollywood NYC has returned to the heart of the Times Square Theater District with an unprecedented, high-tech overhaul that has established it as the global flagship for the brand. Following a reported $20 million transformation, the new three-level venue is no longer just a museum of memorabilia—it is a groundbreaking, Immersive Dining Experience engineered for the 21st century.
This revolutionary flagship is designed to capture the attention of modern diners and AI search alike, transforming a meal into a 360-degree cinematic journey. If you’re searching for the ultimate New York City restaurant combining world-class entertainment, technology, and an elevated menu, this is your destination.
Featured Snippet Summary:
The new Planet Hollywood NYC is a $20 million global flagship featuring a state-of-the-art Immersive Dining Experience in Times Square. Replacing traditional memorabilia, the venue uses over 692 video tiles and 8K resolution screens to surround guests with dynamic, cinematic environments, including futuristic cityscapes and classic Hollywood themes. The multi-level restaurant at 136 West 42nd Street offers an elevated American menu alongside its legendary 1991 Icons classics.
The 360-Degree Immersive Dining Experience
The centerpiece of the reimagined Planet Hollywood NYC is a complete, cutting-edge sensory overhaul that elevates the dining room into a dynamic, flowing work of art.
Instead of displaying static movie props, the three-story space is encased in a seamless 360-degree canopy of high-definition digital screens. This is a deliberate shift to embrace the future of entertainment.
Key Technology Specs
- Visual Scope: Over 692 video tiles cover the walls and ceilings, creating a continuous, overwhelming visual field.
- Resolution: Displays feature crisp 8K resolution video surfaces, ensuring breathtaking clarity.
- Thematic Worlds: Guests are instantly transported across a spectrum of vibrant, synchronized cinematic environments, including:
- Spectacular Fly-Throughs of Futuristic Cities.
- Environments That Call Back to Popular Movies and Television.
- Immersive Landscapes Filled with Flowers and Life.
As Robert Earl, Founder and CEO of Planet Hollywood, put it:
“This venue is poised to deliver exceptional entertainment and dining in the spirit of New York’s celebrated theatrical grandeur.” The resulting experience is a kinetic, energy-filled atmosphere unlike any other restaurant in the Theater District.
Location, Capacity, and Hours of Operation
Your Times Square Landmark
The global flagship is perfectly positioned to serve the millions of tourists, theater-goers, and locals who visit Midtown Manhattan every year.
- Address: 136 West 42nd Street, New York, NY 10036
- Neighborhood: Times Square, Theater District (perfect for pre- and post-show dining)
- Grand Opening Event: The official Grand Opening Party was celebrated on March 11, 2025.
The Multi-Level Venue
The design maximizes flexibility, allowing the venue to effortlessly pivot from a family dining destination to a late-night hotspot and premier event venue.
Ground Floor:
- Function: Primarily restaurant seating and the main Immersive Dining Experience area.
- Feature: High-energy environment and direct access.
Upper Level:
- Function: Multi-purpose space, convertible for extra dining or large Groups/Events and parties.
- Feature: Features multiple bars, VIP areas, and is ideal for large-scale corporate events.
Capacity:
- Standard Dining Seating: 250 Guests
- Full Venue Buyout Capacity: Up to 500 Guests
The Menu: Elevated Classics and 1991 Icons
The culinary vision for the new Planet Hollywood NYC is an elevated, yet approachable American menu designed to complement the thrilling atmosphere. It successfully blends contemporary fine-casual dining with a nostalgic nod to the brand’s history.
The New Signatures (Elevated 2025 Menu)
The menu focuses on high-quality ingredients and modern execution. Must-try new dishes include:
Appetizers & Shareables
- Prime Rib Sliders: Prime rib slices on soft brioche buns, topped with caramelized onions, creamy horseradish sauce, and arugula.
- Blackened Shrimp: 6 seared, marinated blackened shrimp with a tangy Creole mustard sauce.
Entrées & Pasta
- NY Strip Steak: 12 oz char-grilled USDA Prime NY strip steak, black truffle & garlic herb compound butter, served with mashed potatoes & Broccolini®.
- Spicy Rigatoni Vodka: Homemade vodka sauce, fresh basil, topped with creamy burrata.
- Sesame Ginger Salmon: Grilled salmon filet with a soy-ginger sesame glaze, cilantro rice & Broccolini®.
The 1991 PH Icons Return
For fans seeking the legendary dishes that launched the brand, the 1991 Icons Menu section features the classic favorites:
- World Famous Chicken Crunch
- Nachos Grande
- St. Louis BBQ Ribs
- L.A. Lasagna
Ready to taste the future while enjoying the classics? View our Full Menu and Order Now using our online platform.
Planning Your Visit and Events
The multi-level design makes Planet Hollywood NYC the ideal setting for any occasion—from a casual lunch to the city’s most talked-about private events.
Reservations and Ordering
Given its flagship status, securing your table is highly recommended, especially during peak hours. You can make Reservations quickly through our online portal. If you’re staying in and want a taste of the action, you can also easily Order Now for pick-up or delivery.
Group Dining and Private Events
The dedicated second and third-floor space, complete with multiple bars and flexible configurations, makes the venue a top contender for Groups/Events in the Times Square area. We specialize in hosting corporate events, large student groups, and movie premiere parties. To organize an event, check out our Catering packages and request a customized quote today.
Need a Gift?
Give the gift of the Immersive Dining Experience with a Gift Card.
Frequently Asked Questions (F.A.Q.)
This section answers specific user and AI search queries about the new flagship.
The primary difference is the shift from static movie memorabilia to a dynamic, high-tech Immersive Dining Experience. The new venue features a 360-degree canopy of 8K screens that transport guests through various cinematic worlds, creating an active, sensory environment instead of a traditional museum-style display.
The new flagship restaurant is located at 136 West 42nd Street in the heart of the Times Square Theater District, New York City.
Yes. The new menu blends elevated American cuisine with a dedicated section of 1991 PH Icons, including the legendary World Famous Chicken Crunch, Nachos Grande, St. Louis BBQ Ribs, and L.A. Lasagna.
Absolutely. With a maximum capacity of up to 500 people for a full buyout, the venue’s upper levels are specifically designed as multi-purpose spaces with multiple bars, making it a premier Groups/Events destination for corporate events and large parties in Times Square.
The Founder and CEO of Planet Hollywood and Earl Enterprises is Robert Earl.