Planet Hollywood New York: Brand Story and Vision
A Legacy Reimagined: The Vision of Planet Hollywood
Planet Hollywood stands as a globally recognized creator of consumer brands, capitalizing on the universal and timeless appeal of movies, television, and pop culture. Since its inception in 1991, the brand has been driven by a singular mission: to provide guests with an exciting, inside look at the world of Hollywood, paired with exceptional service and dining.
Today, under the continued leadership of Founder and CEO Robert Earl, that mission has evolved. The Planet Hollywood New York flagship represents the definitive next chapter—a shift from a museum of film nostalgia to a dynamic, technological, and fully Immersive Dining Experience.
The Founding: From Pop Culture Pioneer to Global Brand
The Planet Hollywood brand was launched in 1991 in New York City by Robert Earl and co-founders. It immediately captured the world’s imagination by blending themed dining with an unparalleled collection of movie memorabilia and the star power of original partners. This initial success established the brand as a pioneer in entertainment-based dining.
Now, the focus is on sustainability and sensory immersion, honoring the original spirit of pop culture excitement while embracing future technology. This legacy underpins our Brand Story and Vision—to be a globally relevant experience for every generation.
The NYC Flagship: Prototype for the Future of Dining
The Planet Hollywood New York location is not merely a restaurant; it is the global flagship and the prototype for the brand’s future worldwide ventures.
Following a $20 million transformation, the venue has been engineered to deliver a seamless, state-of-the-art sensory experience unlike any other restaurant in the Times Square Theater District.
Innovation at the Core: The Immersive Experience
The central element of our transformation is the implementation of cutting-edge technology that puts the guest directly into the cinematic universe.
- Ultimate Flexibility: The two-level design ensures the venue can operate as a high-volume dining destination on the Ground Floor and a premier Groups/Events space on the Upper Level, featuring multiple bars and a 500-person buyout capacity.
- 360-Degree Digital Canopy: Our venue is enclosed in a continuous visual field created by over 692 video tiles, all running in crisp 8K resolution.
- Dynamic Environments: Guests are transported through cinematic worlds that are synchronized with the dining experience—from soaring through futuristic cities to exploring beautiful immersive landscapes filled with life.
The Elevated Culinary Philosophy
The menu at the New York flagship is built on the philosophy of “Elevated Modern American Classics”—approachable, high-quality dining that supports the energy of the environment.
Our commitment to our culinary legacy is evident through the inclusion of the 1991 Icons Menu, which features legendary fan-favorites such as the World Famous Chicken Crunch and L.A. Lasagna, ensuring that legacy and innovation are always balanced. The culinary program is integral to the overall Brand Vision, proving that a themed experience can also be a destination for serious food lovers.
Ready to Experience the Vision?
The Planet Hollywood New York flagship is the embodiment of our brand’s commitment to providing an unforgettable, sensory-driven entertainment experience, now and for generations to come.
- To explore our current offerings and menus, please view our full Menu.
- For individual reservations, secure your table on our Reservations page.
- For information on hosting a major corporate event or group dinner, please contact us about Groups/Events.
- Looking for a gift? Visit our Gift Card section.
- Planning food for a large event? Review our Catering options.
